In 2000, Bündchen wore the most expensive Victoria's Secret Fantasy bra of all time, the "Red Hot Fantasy Bra", worth $15 million and listed in Guinness World Records as the most expensive lingerie ever created. In February 2001, her Got Milk? ad campaign debuted in the 2001 Sports Illustrated Swimsuit Issue. Photographed by Steven Meisel, she was presented on the September 2004 cover of American Vogue as one of the "Models of the Moment". In 2004, Bündchen co-starred with Queen Latifah and Jimmy Fallon in the 2004 remake of Taxi. In 2005, she was chosen to wear the Victoria's Secret Fantasy Bra again, the Sexy Splendor Fantasy Bra. At the time, it was the second-most expensive bra ever made, valued at $12. 5 million. In its December 2005 issue, New York magazine list Bundchen as No. 43 in its list of 123 reasons to love New York City. In 2006, she played Serena, a minor character in The Devil Wears Prada. In February 2007, Bündchen returned to the Milan runway by opening the Dolce & Gabbana's show. She was chosen by Time magazine in 2007 as one of the 100 Most Influential People in the World. In September 2007, Bündchen was featured on the cover of Vanity Fair's style issue, photographed by Mario Testino. The issue was one of the bestsellers that year.
Speaking to People at an event in Boston on Wednesday, the supermodel momma confessed six-year-old Benjamin and three-year-old Vivian didn't even want their sweets. She explained: